Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands. It leverages online tools to connect with current and potential customers in more targeted, measurable, and efficient ways compared to traditional marketing. Digital marketing includes a wide range of activities, such as:

1. Search Engine Optimization (SEO): Optimizing websites and content to rank higher on search engines like Google.

2. Content Marketing: Creating and sharing valuable content (articles, videos, blogs, infographics, etc.) to attract and engage an audience.

3. Social Media Marketing: Using platforms like Facebook, Instagram, Twitter, LinkedIn, and others to build brand awareness and drive customer interaction

4. Email Marketing: Sending targeted emails to customers and prospects to inform, engage, or promote specific offers.

5. Pay-Per-Click Advertising (PPC): Running paid advertisements on platforms like Google Ads, Facebook Ads, or LinkedIn Ads, where marketers pay a fee when users click on the ad.

6. Affiliate Marketing: Partnering with affiliates (individuals or companies) to promote products or services in exchange for a commission on sales
7. Influencer Marketing: Collaborating with influencers who have a significant online following to promote products 

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